Non Architecture is an organization that tries to explore the boundaries of architecture, primarily through unconventional competitions. As art director for Non Architecture, I was in charge of designing the brand. We knew we wanted something bold and minimalistic; as the rules to our competitions are.
Each competition would be summarized, and brought to a close, via a book that held the top 50 projects and many relevant articles.
Each competition had a unique icon, of a mundane object related to the topic, drawn axonometricly.
Furthermore, each competition had its own colour-scheme, which was used throughout the competition assets and book.